Conversations, insights, and ideas.

13 Mar 2025

The ICG Marketing Survey 2025

We asked the questions, analysed the answers and now we’re excited to share the results of the fifth edition of the ICG Marketing Survey. Our 2025 survey paints a picture of a marketing landscape navigating cautious optimism amid ongoing economic challenges.   Budgets tightening is once again cited as among the biggest challenges while this year’s
07 Mar 2025

Our top takeaways from Mad//Fest Up North 2025

Our team immersed itself in the latest insights on marketing, branding and consumer behaviour at Mad//Fest Up North last week. While the event reinforced many of the strategies we already champion at ICG, it was a great opportunity to share industry thinking about how to engage with audiences, build communities and stay ahead of the
25 Feb 2025

Take 5 with Indi

Meet our work experience student, Indi! We gave her some quick-fire questions to get to know her better. Tell us a little bit about yourself!I am Indianna Ashworth and I am in Year 10 studying nine GCSEs including media and photography. What are your favourite subjects at school?My favourite subjects are photography and English. When
19 Feb 2025

Spreading Joy at Rochdale Riverside

At ICG, we believe that a little kindness goes a long way—and on Random Acts of Kindness Day on Monday, we set out to prove just that at Rochdale Riverside! To mark the occasion, we designed a fun and engaging ‘Finders Keepers’ gift card giveaway, hiding ten surprise £10 gift cards around the shopping centre
14 Feb 2025

Bringing a year’s worth of stories to life for Sunbelt Rentals

At ICG, we love helping brands tell their stories in meaningful and impactful ways.  Towards the end of 2024 we worked with long-standing client Sunbelt Rentals to bring their annual staff magazine to life, ensuring it reflected its ambitious 4.0 Strategy and the hardworking people behind the business.  With a fresh new name, Equipped for
07 Feb 2025

ICG Marketing Survey 2025

The world of business and marketing never stands still. Can you spare us a few moments to take part in our marketing survey and tell us what’s happening in your world? It really helps inform our thinking. Take the survey – many thanks!
06 Feb 2025

Malta 2025

It was all eyes on Malta for ICG’s annual conference this year – a weekend of togetherness, wellness and relaxation. From the UNESCO world heritage site of Valletta to the bright lights of Paceville, it was a wonderful escape from the wintry weather back home. Not surprisingly, Simon, Julie, Sam, and Liam started their days
20 Dec 2024

Give Back Friday: Mission Christmas

Christmas is known as the season of joy and gift-giving, but for many families across the UK, it is also a time of anxiety. With rising living costs and tight budgets, presents can feel out of reach. So, this Give Back Friday is all about Mission Christmas.  ICG bought and donated a sleigh-ful of toys
16 Dec 2024

Highlights of the Year 2024

Join us for a stroll through the best bits of ICG in 2024 for some truly memorable moments. We’ve welcomed new team members, raised money for charity and hit the bullseye in our darts competition. This year, we also launched ICG’s 30th anniversary celebrations – check out our summer party video. We also went back
13 Dec 2024

Return to St Paul’s & Fylde Foodbank

It’s the second week in our season of giving and it wouldn’t be an ICG ‘Give Back Friday’ without a visit to our friends at St Paul’s Church and Fylde Foodbank in Warton. This year, we made it extra special with a double donation. Alongside a food and toiletries collection, we have also supported a