We asked the questions, analysed the answers and now we’re excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey paints a picture of a marketing landscape navigating cautious optimism amid ongoing economic challenges.
Budgets tightening is once again cited as among the biggest challenges while this year’s research has shown that we are using AI tools more than ever before.
Thank you to everyone who took part in our survey.
Download the ICG Marketing Survey 2025
