Helping organisations maximise their marketing and communications to talk, share and engage with members, stakeholders and key audiences
Trade bodies and charities play a vital role in advocating for their members and supporters.
ICG offers essential marketing and communications support to help manage campaigns, events and achieve key marketing objectives, enabling organisations to be active and relevant.
We collaborate closely with organisations, taking the time to fully understand the nuances and complexities of their sectors.
Trade Associations and Partners we have supported:
Membership Engagement
Attracting and retaining members is the lifeblood of a trade body. Generating a community of like-minded organisations that actively support each other is vital.
ICG can complement your marketing resource to support this activity, whether it’s inspiring everyone to speak with one voice or encouraging people to attend members’ days and regional events.
Engaging with members doesn’t get more exciting and prestigious than award ceremonies. Our teams can bring flair, creativity and professionalism to flagship awards from stage graphics and trophies to ticket design and programmes.
By combining audience insights with compelling storytelling and a clear strategy, we help spark real connections. The result? Members who open emails, attend events and share communications.
“It’s been a huge year for BIFA in terms of transforming our brand and member communications, and I wouldn’t have achieved this much without the help and support from ICG”
Communications Manager, BIFA
Supporting members with engaging issue-led campaigns
Need a campaign that stop the scroll and capture people’s attention?
As a dedicated marketing resource we can help shape and deliver effective campaigns that deliver tangible, data based results.
From strategy and planning to implementation, we offer comprehensive support to optimise key dates, seasonal periods and important deadlines with eye-catching content displayed in multiple formats from animations, illustrations and GIFs to videos and infographics.
We work closely with in-house marketing teams to collate content, attending industry events, committee meetings and workshops for ideas sharing and feedback.
Trade Shows
Optimise your presence at trade shows to support conversations, generate leads and promote brand awareness.
Regardless of a stand size or location, we help you make the most of your investment to leave a lasting impression.
We can design captivating exhibition stands, leaflets and brochures as well as creating memorable merchandise and promotional gifts.
We also support clients with unmanned exhibition spaces, helping create bold and striking messaging and visuals that engage and inspire.
“We have developed a great partnership with ICG. With the support of their multi-disciplinary team, our Blinds Make Better campaign has really started to gather momentum.”
Andrew Chalk, Operations Director – BBSA
Awareness Days
Awareness days present a valuable opportunity to focus marketing efforts.
Each year offers a new opportunity to build on the success and momentum of the last, from launching new research to encouraging new participants and embracing thought-provoking themes.
A well-designed website is crucial for any awareness day; it acts as an online focus that clearly communicates the date, purpose and calls to action.
Multi-channel marketing collateral including downloadable social media graphics, press releases, logos and photography for supporters to use and share helps amplify the message to reach more people.
Cause Led Associations
While you champion your organisation or charity, we can amplify your voice, turning your missions into a successful movement.
We specialise in marketing for cause-led associations, charities and non-profits, creating powerful narratives, videos, social content and so much more to mobilise communities and inspire long term support.
From helping shape your messaging to generating cut-through whilst building a digital marketing strategy to share your values, we can drive engagement to reach your goals.
