From the impact of Chinese New Year to the new regulatory environment post Brexit, ICG has been actively engaged with members of the logistics community for more than 10 years
With a client base that includes the British International Freight Association, we have built up a deep understanding of some of the key factors at play in this sector. As global supply chains are impacted by fast-moving events around the world and by the digitalisation of the sector in recent years, we offer a broad mix of marketing services to support the logistics industry.
From elevating your brand identity to delivering purposeful social media content, our role is to be a proactive and insightful marketing partner with a can-do attitude that gets the job done.
Bringing creativity to the logistics sector
The logistic sector is one of the oldest industries in the world but tradition and longevity can often take precedence over creativity.
ICG helps clients set themselves apart, bringing a fresh perspective to their business and marketing strategy. In a competitive market place, where customer service is a key differentiator, we help organisations demonstrate their values, ethos, services and expertise in a way that catches attention and creates stand out.
We can support your business to align creative and messaging for core branding and campaigns across multiple marketing channels, from stopping the scroll on Linkedin to equipping your sales teams with effective tools to support meaningful conversations with potential customers and stakeholders.
An agile and responsive marketing partner
We understand that businesses are looking for strategic and agile partners that can provide expertise and cost-effectiveness.
ICG not just as a service provider, we are a strategic partner whose work contributes to your broader business goals and bottom line.
We take the learnings and experiences from more than 30 years in marketing to provide the services you need to generate traction among customers, stakeholders, internal teams and the wider industry.
“ICG are simply an extension of Warrant – they just naturally understand us.
I find it hard to describe in words how good this agency is and just how wonderful their entire team are.”
Director, Warrant Group
Conveying complexity
There’s no shortage of complexity in the logistics sector and we can help convey technical information to key audiences.
Aligning creative and messaging to simplify issues showcases your business as an industry leader and innovator.
From advising clients on new customs requirements to port codes, we can work alongside your teams to produce customer focused animations, explainers and infographics.
With experience of working alongside the logistics industry during turbulent times, we can react swiftly to urgent requests and requirements to help you stay ahead of the competition.
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Get the job done
Whether it’s fresh ideas or an extra pair of hands, ICG works alongside businesses of all sizes, from SMEs to major corporations. We understand the challenges that you face and have built up a deep knowledge of the logistics industry.
We can support your in-house teams to create marketing collateral such as literature, stationery, exhibition material, promotional items, social media assets, email templates, presentations/slide decks for internal and external communications.
We are here to help you create, implement and drive a hardworking marketing strategy that will help inspire confidence among your teams and support your business goals.
