ICG has a unique perspective on the education sector. We’ve worked with schools, colleges, education suppliers and businesses that are committed to investing in skills and training.
What makes a place of education distinctive?
We support educational institutions to create marketing materials that reflect their vision, values and objectives.
By collaborating with senior management, we gain a deep understanding of what makes a place of education distinctive and how that appeals to different audiences from parents and pupils to the wider community and beyond.
Whether it is a root and branch update of your creative identity or campaign visuals to promote specific courses or learning opportunities, we provide marketing expertise that boosts visibility, captures attention and drives awareness.
Educational Establishments we have worked with:
Attracting new students
Promoting a new course? Preparing for the start of the new academic year? Results day?
Our teams work collaboratively with in-house marketing teams to help them develop creative that delivers engagement and is relevant to their audiences’ needs.
Whether you are looking for a creative evolution or revolution, we can work within existing brand guidelines or start from scratch to deliver a style, theme and messaging that overcomes barriers and generates inquiries.
We apply our learning, expertise and experience across multiple sectors to ensure your campaign gets results.
At Blackpool and The Fylde College we are very proud of the fact that we rank in the top 3% of further education colleges in England.
Blackpool & The Fylde College
Engaging and inspiring world wide
ICG supports the education sector both in the UK and internationally. We collaborate closely with education providers across various countries, bringing a wealth of experience in creating marketing materials that connect with diverse audiences.
Whether targeting students or business executives, we produce content that is engaging, inspiring and communicates a professional tone while highlighting key messages on student care, accreditations and testimonials. Our teams manage both organic and paid digital campaigns in multiple languages, optimising messaging to match customer journeys and cultural nuances.
We design digital brochures, social media graphics and exhibition materials to maintain a consistent and reassuring brand presence in the market.
“I’ve worked with ICG for over ten years, and in that time they’ve consistently produced outstanding campaigns for LSI, covering various mediums from print, to digital, to video. They’ve become an invaluable part of the LSI marketing department, and I couldn’t recommend them enough.“
LSI Group Director
We know your world
We play a key role in supporting suppliers into education to ensure they are front of mind among key decision makers.
Our deep understanding of the education sector enables suppliers to navigate the complexities of educational positioning effectively. We facilitate tailored communication strategies that highlight the value of products, services and expertise to educators, ensuring relevance and engagement.
By leveraging our marketing expertise, we help suppliers develop targeted campaigns that connect them with schools and educational organisations.
Showcasing your investment in skills
ICG helps businesses promote their training opportunities and investments in skills by creating targeted marketing strategies that resonate with both employers and employees.
We work with clients to design compelling content that highlights the value and impact of training programmes on workforce development from apprenticeships to continuous professional development.
ICG helps businesses position themselves as leaders in skills development, showcasing their commitment to employee growth and organisational success.
By using digital platforms, email campaigns and social media, ICG ensures that businesses effectively communicate their training offerings to the right audience.
